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BE SEEN. GET CLIENTS. KEEP GROWING.

Right now, LDS clients are searching for coaches who understand their values. Apply today so they can find you, not someone else.

START YOUR APPLICATION
Leah

“Within just three months, I welcomed six new clients—half of them found me through the CTC Directory. I’m so grateful this space exists for LDS coaches and clients to connect.”

- Leah Davidson

Why So Many LDS Coaches Struggle To Get Clients

Do You Ever...

  • Wonder where your next client will come from?
  • Feel isolated trying to grow your practice as an LDS coach?
  • Think, “I don’t know how to market myself. I became a coach to help people—not to be a marketer.”
  • Feel stuck staring at your screen, not knowing what to post or how to actually find clients?
  • Doubt whether you’ll ever be seen by the people you feel driven to serve?

It’s not just you!

Many LDS coaches feel called to serve but weighed down by visibility. The Called to Coach Directory was created to change that.

What Is Possible

What If You Could...

  • Book consults with clients who are already looking for coaching.
  • Show up in a trusted, gospel-centered space where your faith is a strength.
  • Stop worrying about “what to post” and instead focus on coaching.
  • Grow credibility with features in podcasts, blogs, and The Grove.
  • Belong to a network of coaches who understand your values and mission.
START YOUR APPLICATION

Hi, I'm Heather!

I know how discouraging it can feel to pour your heart into coaching and still wonder if the people who need you will ever find you.

That’s why I created the Called to Coach Directory. Not just a place to be listed, but a gathering place where LDS clients can connect with LDS coaches—so your practice grows and your impact expands.

Through the Latter-day Life Coach Podcast with over 247 episodes and The Grove community, I’ve already connected thousands of people with coaching. The Directory is the next step to help you be seen.

With Your Called To Coach Directory Listing, You’ll Receive:

Be Seen by Clients. Keep Growing as a Coach.

  • Professional Profile – searchable by niche with direct links so clients can easily connect with you
  • Targeted Visibility – thousands of monthly views from people actively seeking LDS coaches
  • Exposure Opportunities – podcast features, Instagram highlights, blog spotlights
  • Continuing Education – monthly live calls and a growing training library so you keep sharpening your skills and are ready for the clients who find you
  • Support & Community – connect with like-minded coaches who share your faith and values
  • Teaching Invitations in The Grove – opportunities to teach classes or group coaching for LDS members already curious about coaching
  • High Marketing Reach – we invest in ads and promotion so you don’t have to
  • Profile Setup Support – templates, examples, and optional setup help so your listing looks polished from day one
  • Visibility Guarantee – every coach listed will receive at least three exposure opportunities per year (social, Grove, and podcast)—so you’ll never be hidden

What is the Grove?

The Grove is our client membership for Latter-day Saints who want coaching in a safe, faith-aligned space. Members join for classes, group coaching, and 1:1 support.


As a CTC Directory coach, you may be invited to teach or contribute inside The Grove. That means standing in front of warm, values-aligned clients who are already curious about coaching.


The Grove is still growing, but our vision is hundreds—eventually thousands—of members. Each class you teach creates visibility, credibility, and real opportunities for clients to sign on.

Amanda Louder

The Called to Coach Latter-day Life Coach Directory has been such a game-changer for my coaching practice! As a sex and marriage coach for Latter-day Saints, I’ve connected with clients who were specifically searching for someone who understands their values. Just last month, a couple found me through the Directory and joined my program. Beyond clients, the community of LDS coaches has been invaluable for support, referrals, and growth. I can’t recommend it enough.

- Amanda Louder

Extra Support To Help You Succeed Faster

When you apply and are accepted, you’ll also receive:

Profile Copy Templates

Make your listing stand out.

Freebie Promotion Slot

Grow your email list with warm LDS leads.

Exclusive Community & Education Calls

Connect with coaches, collaborate, and learn from guest experts.

Training Library Access

Recordings of all past education calls to support your ongoing growth.

The Called To Coach Directory Pays For Itself (and More)!

CTC Product Mockup Arrows
  • Directory Listing: $1,000
  • Podcast/Blog/Social Features: $500
  • The Grove Teaching Opportunities: $1,000+
  • Continuing Education Library & Calls: $1,500
  • Profile Templates & Setup Guidance: $250

TOTAL VALUE: $4,250+ in your first month alone!
YOUR INVESTMENT: $1,000/year (or $350 for 3 months)

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Steps to Get Listed

01

Apply to the Directory

Submit your application to confirm you meet our standards (active LDS member, certified or experienced coach).

02

Review & Vetting

We only accept highly trained, qualified LDS coaches (recognized certification or proven coaching experience).

03

If Accepted, Choose Payment Option

Once accepted, you’ll receive a direct link to complete your enrollment and choose your payment option. Already applied and qualified? Just let us know and we’ll send your payment link—no need to reapply.

04

Profile Setup

Use our templates or request support. 

05

Go Live

Your listing is published and promoted.

06

Gain Visibility

Features, ads, and The Grove expand your reach. 

07

Grow

Clients find you, and your practice thrives.

P.S. These days, anyone can call themselves a life coach. That’s why we carefully vet every application—accepting only certified or experienced LDS coaches—so the Directory stays high-integrity and clients in The Grove receive the high-quality, impactful coaching they’re looking for.

Frequently Asked Questions

Do I qualify?

Yes—if you’re an active member of the Church AND a certified or experienced coach.


Note: Only certified or experienced LDS coaches are accepted to ensure the CTC Directory remains high-integrity and clients in The Grove receive quality coaching.

What if I’m new to coaching?

You’re welcome here. Many coaches book their first clients through the Directory.

How quickly will I see results?

It varies. Some coaches sign clients in the first few months. Often, one client covers the annual fee.

Do I pay when I apply, or after I’m accepted?

First, you complete the application. If you meet the standards, you’ll be sent directly to the payment page to choose your plan ($1,000 one-time or 3 monthly payments of $350). If you’ve already applied, just let us know and we’ll send you a direct payment link—no need to reapply.

How do I know if it’s worth the cost?

Separately, podcast exposure, ads, and teaching opportunities would cost thousands. Here, it’s all included for $1,000/year. Most coaches find that just one client pays for their listing. 

What if I’m not sure I can afford it right now?

Many coaches see just one new client cover the annual fee. We also offer a payment plan of 3 payments of $350, so you can spread the cost while you're getting visibility and growth.

Will people actually find me here?

Yes. The Directory receives thousands of monthly views, and with our Visibility Opportunities, every coach gets at least three features per year—so your profile won’t sit hidden.

What makes the CTC Directory different?

It’s the only faith-specific directory for LDS coaches, integrated with podcast features, social, ads, and The Grove. Unlike generic directories, it connects you directly to aligned LDS clients.

What is The Grove and how does it connect to the CTC Directory?

The Grove is our LDS client membership. Directory coaches are invited to teach classes there, giving you exposure to warm, faith-aligned potential clients.

What if I don’t know how to write my profile or make it stand out?

We provide templates and examples, plus guidance to polish your listing.

Is participation beyond the listing required?

No. Extras like podcast features, social spotlights, and Grove teaching are optional—but they’re the fastest way to increase visibility.

Crystal Hansen

"In just 3 months, I signed my 2nd 1:1 client from the Directory, plus 2 new couples and 6 more consults from the podcast. I love the Directory and the podcast—it’s the BEST money I spend on my business.

- Crystal Hansen

Called To Coach Directory Pricing

Every day, someone is looking for an LDS coach who understands their values. Apply today to make sure they find you! Start filling your practice with the right clients.

PAYMENT PLAN

Most Flexible

  • Directory Listing
  • Podcast/Blog/Social Features
  • The Grove Teaching Opportunities
  • Continuing Education Library & Calls
  • Profile Templates & Setup Guidance

$350/x 3 Months = $1050 TOTAL

ONE-TIME PAYMENT

Best Value

  • Directory Listing
  • Podcast/Blog/Social Features
  • The Grove Teaching Opportunities
  • Continuing Education Library & Calls
  • Profile Templates & Setup Guidance

$1000/Year

Do I pay when I apply, or after I’m accepted?

You apply first. If you meet the standards, you’ll be sent directly to the payment page where you can choose either the one-time payment or the 3-month plan. If you’ve already applied and qualify, just let us know and we’ll send you a direct link—no need to reapply.

It’s Time To Be Seen By The Clients Who Need You.


Every day, someone is searching for an LDS coach who understands their values. Apply today so your profile is included in the next round of promotions, so those clients can find you, not miss you.

The Called to Coach Directory helps you grow your practice while continuing to grow as a coach. And for many members, just one new client more than covers the cost of being listed.

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